I have a strong passion for printed work (it's such an incredible feeling to see ideas come to life!) and wanted to share some of the fun projects that I have worked on. These include: door hangers, t-shirts, microphone flags, business cards, life-size social media cut-outs, large and small-scale signage, step-and-repeat backdrops, event name badges, kiosk advertisements, floor and wall clings, invitations and menus.
Branding Example: KAABOO
As the Lead Graphic Designer at Casual Fridays, I was asked to collaborate with KAABOO Del Mar to update and modernize their brand identity. I was asked to keep their current color scheme, background pattern, and fonts- but to use them in a way that evokes a sense of playfulness, energy, and artistic flair.
Rebranding: Research, Strategy, and Proposals
New York Magazine Design Hunting
After working with New York Magazine on their Weddings issue, I was asked to help develop a new special edition magazine that centered around home decor. I worked closely with the Freelance Art Director, Mickey Pangilinan, to create a look-and-feel unique to New York Magazine.
As a design team of two, I was fortunate to be very "hands on" with this project. I created page layouts, photo rendition mock-ups, prepared/updated the proof-book with ad placements, oversaw the flow of pages through production (proofs to blue-line) and color correction, updated mood-boards, photo selects, and the wall of the most recent layout choices.
I assisted Interior Designer Joel Lilliquist, from La-Z-Boy Arizona, to upgrade the Casual Fridays' headquarters office in San Diego. My responsibilities included: creating mock-up renderings of the office, presenting spacial ideas to the CEO, finding paint colors to match the brand style guide, purchasing accessories, creating and printing over 50 custom pieces (displayed via photo frames), making large-scale custom art for the walls, negotiating pricing, and administrative scheduling for specialized outsource work.
New York Magazine Weddings
As a Freelance Junior Production Designer, I worked on (2 separate) bi-annual special issues of New York Magazine Weddings. As a design team of two, I was fortunate to be very "hands on" with this project. I created page layouts, photo rendition mock-ups, prepared/updated the proof-book with ad placements, oversaw the flow of pages through production (proofs to blue-line) and color correction, updated mood-boards, photo selects, and the wall of the most recent layout choices.
As a short-term Freelance Graphic Designer, I was contracted to help the design team for one month. I was given (mostly) templated pages and a specific theme to follow.
As a short-term Freelance Junior Graphic Designer, I was contracted to help the design team for one month. I was given (mostly) templated pages and a specific theme to follow.
Life & Style
Please note that the art provided was created by the design team at Life & Style Magazine, I provided the photos for them to use within the page layouts. As a Photo Editor I was responsible for obtaining specific images based on the direction of interest per story as described by the Director of Photography, Liam Galvin. I used MediaGrid to sort through various photos provided by photography agents, and upon selection, negotiated pricing. It was part of my duty to adhere to a specific budget, and to create weekly usage reports based on the photo department's spendings.I was also in contact with merchandise vendors, as the magazine frequently received fashion accessories and beauty products to photograph in-house.
The Union Tribune
As the Features Designer for the Union Tribune newspaper, I oversaw their weekly edition of Night+Day magazine from print through production. My duties consisted of conceptualization, project delegation, layout design, and production work. Once the magazine was sent out for print, I would assist in designing various sections of the daily paper.
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